England is a country with a rich history of shirt manufacturing, with English shirts still considered to be some of the finest in the world. However, with the rising costs of mass manufacturing, it has now all but died out. The one last remaining stronghold is the high end shirt makers of Jermyn Street. These shirts are some of the most beautifully made and highest quality clothes on the market. We started Fellow so that we could align high quality, traditional, domestic production techniques and details, with a modern silhouette.
The internet has changed not only how people shop, but also how they learn about and engage with fashion. Menswear is certainly no exception and the hype culture prevailing in recent years has fetishised some streetwear and luxury labels, whose only two drivers of price points are marketing and demand. Through the strategic limitation of production runs that artificially construct exclusivity and celebrity endorsements, value is eroded. Our aim is instead to provide products that are high quality and desirable for their design.
At Fellow we think it is important to be honest about the real costs and profit margins of our products. Our shirts are all made by hand in England, Somerset to be precise, by the skilled shirt makers at Rayner and Sturges. This process is not cheap but we have worked hard to find what we believe to be one of the best shirt makers in the world. Retailing directly to you allows us to cut out wholesalers, which can mark products up 3 or 4 times, and keep our prices fair.
Furthermore, there are a lot of other costs you may not think of when getting the product to market, to be frank, we didn’t either! With our costing breakdown per shirt we hope to give you an idea of all of these costs. Fellow is still very much at its embryonic stage and we’re working on a run-to-run basis. Every penny that we make at the moment is going into the next run, and from that run, the next, and so on. We hope you have the peace of mind that your cash is not going on liquor and wild women (yet).
Thomas and David